Writing Samples

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Welcome to a curated collection of my writing across diverse formats, including blog posts, press releases, email campaigns, and more. These samples demonstrate my ability to adapt tone and style to meet different goals—whether it’s engaging readers, promoting brands, or communicating important messages clearly and effectively. I focus on creating content that resonates with audiences and supports client objectives.

Blog Posts

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The Importance of Digital Marketers in the Age of AI

I wrote this piece to explore the evolving role of digital marketers in the age of AI. It highlights why human creativity, engagement, and oversight remain essential, while also discussing how marketers and AI can work together to benefit businesses. The article demonstrates my ability to break down complex topics and communicate them clearly to a professional audience.

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Why Is It Important to Be Creative and Unique on Social Media?

I wrote this article to help small business owners understand the importance of creating unique and engaging social media content. It highlights strategies for standing out online, building audience relationships, and using content to drive business growth.

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3 Common Email Marketing Errors

This piece highlights three key email marketing mistakes—over-emailing, neglecting list segmentation, and weak calls-to-action—and shares actionable tips to boost engagement and keep subscribers happy.

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Overlooked Cleaning Tasks for a Healthier Home

I wrote this piece for a client in the home cleaning industry to help readers understand the importance of deep cleaning specific areas of their home. It combines practical tips, health-focused reasoning, and persuasive calls to action to engage and educate the audience.

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How to Prevent and Fight Germs Around the House

This piece provides practical guidance for families to reduce germs and maintain a healthier home during the back-to-school season. It demonstrates my ability to combine educational content with actionable tips, present research in an accessible way, and include a clear call-to-action for services, showing skill in both informative and promotional writing.

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Why Arts & Crafts Time Matters

I wrote this for a children’s museum to show how creative play helps kids learn and grow. Arts and crafts can be fun, educational, and a great way for parents and children to connect.

Email Campaigns

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Win-Back Email Campaign

Brumfield Insurance Agency

I created this multi-email “Win Back” campaign for Brumfield Insurance Agency to reconnect with past clients and highlight the agency’s community involvement. It showcases my skill in writing compelling, client-focused email content that encourages engagement and trust.

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Email Marketing Funnels

Joy for the Journey

Funnel #2: Promote Book Tour

This email sequence was created to promote Tamura Joy Gadson’s book, Joy for the Journey, during her book tour. The campaign engages potential readers and drives sales through strategically timed messages that combine storytelling with clear calls to action. It demonstrates my ability to craft compelling email content that aligns with an author’s brand and goals.

Funnel #4: Follow Up with Abandoned Carts

I wrote this email campaign to follow up with customers who abandoned their shopping carts for the book ‘Joy for the Journey.’ The series encourages readers to reflect on their personal growth, highlights the book’s value, and gently reminds them to complete their purchase while maintaining an inspiring and supportive tone.

Funnel #5: Check-ins

This email sequence was designed to support readers of Joy for the Journey over a 90-day period. The campaign checks in at 30, 60, and 90 days, encouraging reflection, offering motivation, and fostering engagement. It demonstrates my ability to create nurturing email content that strengthens the reader-author relationship and supports long-term audience retention.

Website Copy

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Online Reviews & Reputation Management Service Copy

Grovehurst Consulting

I wrote this piece as an apprentice for a marketing consulting client to show how businesses can build a positive online reputation. It demonstrates my early experience in clearly explaining challenges, presenting solutions, and crafting persuasive content that motivates action.

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Home & Services Page

Home of the Brave Hearts Veterans Home

This website copy for Home of the Brave Hearts Veterans Homes highlights the organization’s mission to provide safe, transitional housing for veterans and their families. It demonstrates my ability to craft clear, empathetic, and audience-focused content that communicates services, values, and community impact effectively.

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About Page

Affinity Financial Group

I wrote this piece for an insurance agency to communicate their expertise, personalized service, and community involvement. It combines clear, professional copy with brand storytelling to engage potential clients and build trust.

Press Releases

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Author Shares Inspirational Thoughts with First Book

I wrote this press release to announce the release of Tamura Joy Gadson’s first book, ‘Joy for the Journey.’ The piece highlights her mission to inspire and encourage readers through personal stories, lessons, and anecdotes, while showcasing her background and the purpose behind her writing.

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Children’s Museum Celebrates 50th Anniversary of Apollo 11

I wrote this press release for the Children’s Museum in Oak Lawn to highlight their summer programming celebrating the 50th anniversary of the Apollo 11 moon landing. My goal was to clearly outline the daily activities and engage families while promoting STEM and science learning opportunities.

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Museum Partners for Child Safety Event

I wrote this press release for The Children’s Museum in Oak Lawn to promote their annual K.I.S.S. event, highlighting child safety, identification cards, and family activities. My goal was to clearly communicate event details while emphasizing the value for the community.